Marketer of the Year

You may enter a report for yourself or for a colleague or
other individual who you feel deserves this award
• Demonstrate the role you have played to overall
marketing strategy in the past 12 months
• Describe your personal development
• Describe the results produced
• How did your role contribute to results?

Marketing Team of the Year (in-house/brand)

• Discuss the structure of the team
• Describe the team’s marketing activities over the past
year
• Demonstrate results produced by these activities and
how they impacted on the overall compa

Marketing Agency of the Year

• Discuss the service you provide to your client/s.
• Demonstrate innovations.
• Demonstrate results produced for your client/s.

Rising Star of the Year

You may enter a report for yourself or for a colleague or
other individual who you feel deserves this award with less
than 4 years of experience.
• Demonstrate the role you have played to overall
marketing strategy in the past 12 months
• Describe your personal development
• Describe the results produced
• How did your role contribute to results?

New Product or Service Launch

• Show innovation
• Show how you used marketing resources effectively to
launch the product/service
• Demonstrate evidence of being customer led
• What was achieved – clear results showing qualitative
and quantitative results. Use as much evidence as you can provide

Rebrand/Relaunch

• Show innovation
• Show how you used marketing resources effectively to
launch the product/service
• Demonstrate evidence of being customer led
• What was achieved – clear results showing qualitative
and quantitative results. Use as much evidence as you can provide

Brand Development or Extension

• Show how the brand has been extended into new
markets or market segments
• Demonstrate and discuss what was carried out
• What was achieved – clear results showing qualitative
and quantitative results. Use as much evidence as you can provide 

Cause Related

• Demonstrate how the cause related marketing strategy
between a business and a charity benefited both parties
• Show how the brand fits well with charity partner or cause
• How sustainable was the strategy?
• How creative was the strategy?
• Show results that were​ mutual to both parties 

Long Term Strategy

• Describe overall strategy
• Demonstrate how the strategy contributed to business
development
• What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much
evidence as you can provide

Advertising Strategy

• Show innovation and creativity
• Demonstrate how the advertising strategy fit with the
overall marketing strategy.
• Detail the results the advertising strategy produced. E.g.
increased website traffic, changes in consumer attitudes,
and increase in revenue.

Design Strategy

• Show innovation and creativity
• Demonstrate how the design fit with the overall
marketing strategy
• Detail the results the design produced. e.g. on consumer
attitudes, increase in revenue etc

Digital Strategy

• Demonstrate innovation and creativity
• Highlight that the digital strategy fit with the core brand
values
• Provide clear evidence of results. E.g. website traffic, click
through rates, page views per visit and average time spent,
changes in customer attitudes etc

Direct Strategy

• Show innovation and creativity
• Demonstrate how the direct or promotional strategy fit
with the overall marketing strategy
• What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much
evidence as you can provide

Brand Content Strategy

• Describe the strategy
• Demonstrate how the strategy was innovative and
creative
• What was achieved – ROI, impact on the brand, consumer
attitudes

PR Strategy

Show innovation and creativity
• Demonstrate what media was used
• What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much
evidence as you can provide

Social Media Strategy

• Demonstrate innovation and creativity
• Show that your social media strategy fits with core brand
values
• This can include your use of Facebook, Twitter, Linkedin,
Blogs etc
• What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much
evidence as you can provide

Media Planning and Buying Strategy

Describe the strategy
• Show innovation and creativity
• What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much
evidence as you can provide

Event/Experiential Strategy

• Show innovation and creativity
• Demonstrate how event/ experiential fit in with overall
marketing strategy
• Demonstrate effectiveness. E.g. number of people
attending event, change in customer attitudes and
commercial success

Mobile Strategy

• Describe the strategy
• Demonstrate innovation and creativity
• Show that the mobile strategy fit well with core brand
values
• What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much
evidence as you can provide.

Sponsorship Strategy

• Describe sponsorship strategy
• Demonstrate innovation
• What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much
evidence as you can provide

SEO

• Demonstrate innovation and creativity
• Show that the SEO strategy fit well with core brand values
• What was achieved – clear results showing qualitative
and quantitative results that were achieved. Use as much
evidence as you can provide.

Programmatic

Discuss the implementation of a successful programmatic
strategy in a campaign for a client
• Describe the strategy
• Discuss the objectives
• What was achieved – results

Sport and Leisure

• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

Music and Entertainment

•Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

B2B

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

Automotive and Transport

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

Finance and Professional

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

Travel and Tourism

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

FMCG

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

Government or Public Sector

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

Healthcare and Pharma

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

Retail

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

Consumer

• Describe the campaign
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

Global Integrated Strategy

• Demonstrate presence in different regions
• Show that each individual markets needs are met
• Show how you overcame barriers
• Show evidence of how you used international networks
• Demonstrate cost effectiveness and how you applied
learning from one market to another

Best use of Customer Insights

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc

Best use of Technology

• Describe the strategy
• Discuss the objectives
• Detail any challenges that were faced and how they were
overcome
• What was achieved – ROI, impact on the brand, consumer
attitudes etc