Ebates, a leading cash back and loyalty rewards company, underwent a bold rebrand after being acquired by unknown Japanese e-commerce company Rakuten.

The company collaborated with several agencies on a 10-month creative brand and multimedia campaign to introduce Rakuten as an online loyalty platform and premium lifestyle brand, targeting savvy, U.S. consumers between the age of 25-54.

To ensure a full marketing funnel approach, the campaign rolled out in several phases. Rakuten developed tailored creative, digital and branded content that were strategically executed across comprehensive mix of media channels and digital platforms. The campaign also strategically targeted high-profile events and peak shopping seasons to capitalize on peak viewership and timely call-to-action.

As a result, the company successfully transformed its 20-year-old, antiquated brand into a fresh, vibrant and refined identity. Rakuten exceeded its goals in establishing brand awareness, driving brand engagement, and increasing its customer base.