In June 2019, the Financial Times successfully launched a far-reaching and groundbreaking campaign to engage, analyze and inform on the bubbling revolution of ESG. In addition to chasing financial returns, business leaders and policy makers need to carefully consider social impact. The Financial Times, read daily by SBDMs and global leaders, is the ideal publication to present guidance and cross-border coverage in a space where people are hungry for information.
With Gillian Tett at the helm, Moral Money started as an idea, a newsletter that would present sustainable investing content to interested parties on a weekly basis. In just over 3 months, Moral Money has become a brand that rocketed into the spotlight of this industry with multiple platforms on which to exchange ideas and experiences, turning into our fastest growing new initiative to date with unprecedented engagement and a positive reaction from our esteemed audience.