Goodby Silverstein & Partners: Lessons in HerstoryAward
While there’s been a wide range of efforts to tackle the power imbalance between men and women in society, inequality persists. Daughters of the Evolution needed a creative solution that tackled the root of the problem when our identities are first formed: in adolescence. We found that less than 11 percent of stories in US-history textbooks are devoted to women, which means children aren’t getting a balanced representation that includes how women have contributed to society. A major constraint was convincing textbook companies to rewrite, reprint and redistribute textbooks across America.
With the expertise of NYT bestselling author Kate Schatz and the power of AR, we “rewrote” one of the most popular US-history textbooks without changing the textbook at all. Students can scan any photo of any man in their textbook and unlock a related story about a forgotten woman in history.