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  • Past Awards
    • The Drum Marketing Awards US 2020
    • The Drum Marketing Awards US 2019
  • Past Awards
    • The Drum Marketing Awards US 2020
    • The Drum Marketing Awards US 2019

Goodby Silverstein & Partners: Lessons in Herstory
Award

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Images

herstory_1_oneshow.jpg

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Videos

Vimeo Video (id: 339875977)

Category

Grand Prix

Agency

Goodby Silverstein & Partners

Client

Daughters of the Evolution

Description

While there’s been a wide range of efforts to tackle the power imbalance between men and women in society, inequality persists. Daughters of the Evolution needed a creative solution that tackled the root of the problem when our identities are first formed: in adolescence. We found that less than 11 percent of stories in US-history textbooks are devoted to women, which means children aren’t getting a balanced representation that includes how women have contributed to society. A major constraint was convincing textbook companies to rewrite, reprint and redistribute textbooks across America.

With the expertise of NYT bestselling author Kate Schatz and the power of AR, we “rewrote” one of the most popular US-history textbooks without changing the textbook at all. Students can scan any photo of any man in their textbook and unlock a related story about a forgotten woman in history.

Links

https://www.lessonsinherstory.com/

Problem Solved.

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© Carnyx Group Ltd 2023 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved.