Adobe: Retail Unwrapped: Adobe's 2018 Holiday Retail ReportsAward
Category
PR Strategy
Agency
Client
Adobe
Description
The trillions of data points flowing through Adobe Analytics provide it with a unique opportunity to delineate key insights related to online pricing and consumer purchasing trends. Over the holiday season, Adobe issued key reports that deliver actionable insights for retailers as they evaluate their e-commerce strategies for the holiday shopping season. This year's campaign also featured a dedicated PR/social program spotlighting St. Jude and its Together portal, which is a resource and community for families impacted by pediatric cancer.