Financial Times: Let's Measure UpNomination
Category
Finance and Professional
Agency
Client
CFA Institute
Description
The Financial Times, in partnership with CFA Institute, created a body of thought leadership consisting of articles and videos to help raise the profile and showcase the core values of CFA Institute. CFA wanted to craft an extensive marketing effort to ensure that content was surfaced to the right target audiences, delivering the Let's Measure Up campaign -- a storytelling format that encouraged engagement and sharing.