Harte Hanks: THINKGEEK "VERSUS" HOLIDAY CAMPAIGNAward
Category
Direct Strategy
Agency
Client
Harte Hanks
Description
ThinkGeek needed to catapult themselves to the forefront of a crowded collectibles marketplace during the busy 2017 holiday season. We created a multi-channel campaign steeped in data and analytics that discovered an enthusiastic new audience and connected with them through highly targeted communications. This led to new customers for ThinkGeek, as well as increased response (by 153%) and revenue (1007% over ROI) compared to previous years.