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  • Past Awards
    • The Drum Marketing Awards US 2020
    • The Drum Marketing Awards US 2019
  • Past Awards
    • The Drum Marketing Awards US 2020
    • The Drum Marketing Awards US 2019

Harte Hanks: THINKGEEK "VERSUS" HOLIDAY CAMPAIGN
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Images

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Videos

ThinkGeek Vs. Submission Video

Category

Direct Strategy

Agency

Harte Hanks

Client

Harte Hanks

Description

ThinkGeek needed to catapult themselves to the forefront of a crowded collectibles marketplace during the busy 2017 holiday season. We created a multi-channel campaign steeped in data and analytics that discovered an enthusiastic new audience and connected with them through highly targeted communications. This led to new customers for ThinkGeek, as well as increased response (by 153%) and revenue (1007% over ROI) compared to previous years.

Problem Solved.

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© Carnyx Group Ltd 2023 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved.