WONGDOODY: SWIRL Lip-Gloss Launch Award
Videos
Category
Design Strategy
Agency
Client
Flowfushi
Description
Flowfushi is a successful independent cosmetic brand from Tokyo, sold in drugstores all throughout Japan. For the launch of their limited-edition spring lip-gloss line, +1°C SWIRL, Flowfushi needed to break through the clutter of all the new product launches to get SWIRL on the must-have list for fashionable women in Japan for the spring season.