The categories will reward the best run agencies.  They are split into business performance, office staff teams of the year, the agency's in-house work and overall agencies of the year split by sector. 

There different templates depending on what you are entering and these can be downloaded below 
 

Grand Prix

The best of the best. Cannot be entered. All entries will be automatically considered.

Chair Award

Chosen by the chair of the panel as their personal favourite. Cannot be entered. All entries will be automatically considered.

Marketer of the Year

You may enter a report for yourself or for a colleague or other individual who you feel deserves this award.. Demonstrate the role you have played to overall marketing strategy in the past 12 months.. Describe your personal development.. Describe the results. Describe the results produced. produced.. How did your role contribute to results?

Use this entry template 

Rising Star of the Year

You may enter a report for yourself or for a colleague or other individual who you feel deserves this award with less than 4 years of experience. Demonstrate the role you have played to overall marketing strategy in the past 12 months.. Describe your personal development.. Describe the results produced.. How did your role contribute to results?

Use this entry template

New Product or Service Launch

Show innovation.. Show how you used marketing resources effectively to launch the product/service.. Demonstrate evidence of being customer led.. What was achieved - clear results showing qualitative and quantitative results. Use as much evidence as you can provide.

Use this entry template 

Rebrand/Relaunch

Show innovation.. Show how you used marketing resources effectively to launch the product/service.. Demonstrate evidence of being customer led.. What was achieved - clear results showing qualitative and quantitative results. Use as much evidence as you can provide.

Use this entry template 

Brand Development or Extension

Show how the brand has been extended into new markets or market segments.. Demonstrate and discuss what was carried out.. What was achieved - clear results showing qualitative and quantitative results. Use as much evidence as you can provide.

Use this entry template 

Cause Related

Demonstrate how the cause related marketing strategy between a business and a charity benefitted both parties.. Show how the brand fits well with charity partner or cause.. How sustainable was the strategy?. How creative was the strategy?. Show results that were mutual to both parties.

Use this entry template 

Long Term Strategy

Describe overall strategy.. Demonstrate how the strategy contributed to business development.. What was achieved - clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

Use this template 

Advertising Strategy

Show innovation and creativity.. Demonstrate how the advertising strategy fit with the overall marketing strategy.. Detail the results the advertising strategy produced. E.g. increased website traffic, changes in consumer attitudes, and increase in revenue.

Use this entry template 

Design Strategy

Show innovation and creativity. Demonstrate how the design fit with the overall marketing strategy.. Detail the results the design produced. e.g. on consumer attitudes, increase in revenue etc.

Use this entry template 

Digital Strategy

Demonstrate innovation and creativity.. Highlight that the digital strategy fit with the core brand values.. Provide clear evidence of results. E.g. website traffic, click through rates, page views per visit and average time spent, changes in customer attitudes etc.

Use this entry template 

Direct Strategy

Show innovation and creativity.. Demonstrate how the direct or promotional strategy fit with the overall marketing strategy.. What was achieved - clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

Use this template 

PR Strategy

Show innovation and creativity.. Demonstrate what media was used.. What was achieved - clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

Use this entry template 

Social Media Strategy

Demonstrate innovation and creativity.. Show that your social media strategy fits with core brand values.. This can include your use of Facebook, Twitter, Linkedin, Blogs etc.. What was achieved - clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

Use this entry template 

Event/Experiential Strategy

Show innovation and creativity.. Demonstrate how event/ experiential fit in with overall marketing strategy.. Demonstrate effectiveness. E.g. number of people attending event, change in customer attitudes and commercial success.

Use this entry template 

Mobile Strategy

Describe the strategy.. Show innovation and creativity.. What was achieved - clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

Use this entry template 

Sponsorship Strategy

Describe sponsorship strategy. Demonstrate innovation. What was achieved - clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

Use this entry template 

SEO

Describe the strategy.. Show innovation and creativity.. What was achieved - clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

Use this entry template 

Programmatic

Describe the strategy.. Show innovation and creativity.. What was achieved - clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide.

Use this entry template 

Sport

Discuss the objectives. Detail any challenges that were faced and how they were overcome. What was achieved - ROI, impact on the brand, consumer attitudes etc

Use this entry template 

B2B

Discuss the objectives. Detail any challenges that were faced and how they were overcome. What was achieved - ROI, impact on the brand, consumer attitudes etc

Use this entry template 

Automotive

Discuss the objectives. Detail any challenges that were faced and how they were overcome. What was achieved - ROI, impact on the brand, consumer attitudes etc

Use this entry template 

FMCG

Discuss the objectives. Detail any challenges that were faced and how they were overcome. What was achieved - ROI, impact on the brand, consumer attitudes etc

Use this entry template 

Cause Related

Discuss the objectives. Detail any challenges that were faced and how they were overcome. What was achieved - ROI, impact on the brand, consumer attitudes etc

Use this entry template 

Health

Discuss the objectives. Detail any challenges that were faced and how they were overcome. What was achieved - ROI, impact on the brand, consumer attitudes etc

Use this entry template 

Retail

Discuss the objectives. Detail any challenges that were faced and how they were overcome. What was achieved - ROI, impact on the brand, consumer attitudes etc~

Use this entry template 

Consumer

Discuss the objectives. Detail any challenges that were faced and how they were overcome. What was achieved - ROI, impact on the brand, consumer attitudes etc

Use this entry template 

Global Integrated Strategy

Describe overall strategy including all elements - digital, outdoor etc. Demonstrate how the strategy contributed to business development. What was achieved - clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

Use this entry template 

Best use of Technology

Describe the technology and how it was used. Demonstrate how it was led by technology innovation. Show that the technology strategy fit well with core brand values. What was achieved - clear results showing qualitative and quantitative results that were achieved. Use as much evidence as you can provide

Use this entry template