Senior Vice President
Borro Private Finance

Shani is the Sr. Vice President of Marketing at Borro Private Finance, a boutique finance firm with offices in New York and London. She is responsible for developing the global marketing strategy and leading a team tasked with generating brand awareness, driving customer acquisition and ensuring partner retention. Prior to joining Borro Private Finance, Shani was a part of the Charge Card Customer Acquisition team at American Express, managing Direct Mail campaigns. Before entering the financial services industry, she spent over five years at the National Basketball Association focused on league-wide brand marketing. Shani holds a B.S.B.A in Marketing and Organizations & Human Resource Management from Washington University in St. Louis

Judging panel

Aaron Duncan

CMO & Creative Director
The Sak Brand Group

Anna Griffin

Senior Vice President
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Clare Risman

Head of Marketing
Mobile Trade

Emily Wasserman

Manager, Global Digital Innovation
Coty Inc

Harvey Cohen

Senior Vice President
Empire State Development

Kate Pratt

Director of Marketing Partnerships
Madison Square Garden Company

Neil Shah

Global Marketing Director
Diaego

Qianna Smith-Bruneteau

Director, Social Media & Strategy
United States Tennis Association

Shani Bess

Senior Vice President
Borro Private Finance